Empowering Santri Thru Content Creation Training for Halal Product Marketing on Social Media: A Case Study at Darussalam Islamic Boarding School, Blokagung, Banyuwangi  

• Muhamad Annas

  Universitas KH. Muhtar Syafaat

  Author

• Nurul Inayah

  Author

Islamic boarding schools, as centers of Islamic education, have significant economic potential, particularly in the development of halal products. However, the lack of digital marketing skills is a major obstacle in optimizing this potential. This community service program aims to empower the students of Pondok Pesantren Darussalam Blokagung Banyuwangi thru training in content creation and halal product marketing strategies on social media. The method used is participatory action research (PAR) thru three stages: (1) socialization and needs analysis, (2) intensive (hands-on) training on storytelling, mobile photography, basic video editing, social media algorithms, and Islamic marketing ethics, and (3) mentoring for content creation and strategies for pesantren's flagship products. The evaluation results showed significant improvement in three aspects: knowledge (80% of participants understood the material), practical skills (creation of 5 new business product accounts on Instagram and TikTok), and entrepreneurial motivation. The conclusion of this program is that integrating digital skills with pesantren values can create a sustainable model of sharia economic empowerment that is relevant to the demands of the creative and digital economy.

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