Digital Marketing Training For Tilapia Fish Farming Businesses In Bladu Kulon Village, Tegal Siwalan Subdistrict, Probolinggo Regency

• Zahida I’tisoma Billah

  Author

• Ahmad Zainullah

  Universitas Islam Zainul Hasan Genggong Indonesia

  Author

• Hawa’ Hidayatul Hikmiyah

  Author

• Abd Ghafur

  Author

• Nuntupa

  Author

Community service through the Kuliah Kerja Nyata (KKN) program in Blado Kulon Village, Tegal Siwalan District, Probolinggo Regency was carried out using the Asset-Based Community Development (ABCD) approach. This approach was chosen because it emphasizes the utilization of community assets, strengths, and local potential, particularly in the tilapia fish farming sector, which serves as the village’s main asset. Through the ABCD method and Appreciative Inquiry, the mentoring process was implemented in five key stages: discovery, dream, design, define, and destiny. This program focused on developing community capacity, especially among members of the Mina Mandiri tilapia farming group (POKDAKAN), in enhancing their knowledge and skills in digital marketing.

The results of the program indicate positive changes within the community, particularly in business management, mindset, and the ability to utilize social media as a marketing platform. Training activities, including the creation of Shopee and Lazada accounts and the optimization of WhatsApp Business, contributed to increased creativity and independence in promoting tilapia farming products. These findings reinforce that the ABCD approach effectively fosters self-reliance, confidence, and empowerment within the community to develop its local potential.

Overall, the digital marketing assistance program based on local assets proved effective in improving the capacity of the Blado Kulon Village community. This initiative is expected to serve as an initial step toward further business innovation development and strengthening the village economy through community-based assets.

Buku panduan KKN UNZAH, 2021

BPS. (2022). Statistik daerah: Kabupaten Probolinggo. Badan Pusat Statistik.

Christopher Dureau, Pembaru dan kekuatan lokal untuk pembangunan, Australian Community Development and Civil Society Strengthening Scheme (ACCESS) Tahap II, (Agustus 2013), hal. 96-97

Cooperrider, D. L., & Whitney, D. (2005). Appreciative inquiry: A positive revolution in change. Berrett-Koehler.

Green, G. P., & Haines, A. (2016). Asset building and community development (4th ed.). SAGE.

Green, G. P., & Haines, A. (2016). Asset building and community development (4th ed.). SAGE Publications.

G. kartasapoetra, dkk.1991. Koperasi Indonesia Yang Berdasarkan Pancasila Dan UUD 1945. Jakarta: Rineka Cipta.

Hammond, S. A. (1998). The thin book of appreciative inquiry (2nd ed.). Thin Book Publishing.

Mathie, A., & Cunningham, G. (2003). From clients to citizens: Asset-based community development as a strategy for community-driven development. Development in Practice, 13(5), 474–486.

Islam, Raudhatul. 2021. Buku Panduan Teknis Pelaksanaan KKN PKM Pendekatan ABCD. Kraksaan: UNZAH GENGGONG

Kretzmann, J., & McKnight, J. (1993). Building communities from the inside out: A path toward finding and mobilizing a community’s assets. ACTA Publications.

Suharto, E. (2019). Modal sosial dan pembangunan masyarakat. Alfabeta.

Suyanto, S., & Jihad, A. (2013). Menjadi guru profesional. Esensi.

Tilaar, H. A. R. (2015). Kebijakan pendidikan: Pengantar untuk memahami kebijakan pendidikan dan kebijakan publik. Rineka Cipta.

World Bank. (2020). Community-driven development. World Bank Publications.

• pdf

Copyright (c) 2025 Zahida I’tisoma Billah, Ahmad Zainullah, Hawa’ Hidayatul Hikmiyah, Abd Ghafur, Nuntupa (Author)

This work is licensed under a Creative Commons Attribution 4.0 International License.